Why Fresh Coffee Beans are Best
So, why all the fuss about fresh coffee beans? Well, it's simple: freshness equals flavour. When coffee beans are freshly roasted, they’re at their peak in terms of aroma, oils, and flavours. Imagine biting into a ripe peach right off the tree compared to one that’s been sitting in your fruit bowl for a month—no contest, right? Coffee is the same.
Fresh coffee beans have a complex range of flavours that fade as time goes on. When coffee is roasted, a whole lot happens inside those little beans. Gases are released, oils come to the surface, and the true character of the coffee is unlocked. But, this starts to dissipate as the days go by, and those incredible flavours start to mute.
